Captivating a Gen Z audience

with an innovative campaign to propel Gold Houseā€™s A100 List.

Challenge

Build a digital campaign that ignites Gen Zā€™s excitement and passion for Gold House and the A100 driving traffic to the website, increasing engagement, and creation of social content.

My Role: Art direction, UI design
Time frame: 2 weeks
Tools: Adobe Suite, Figma

šŸ“ Background

  • Gold House is a cultural ecosystem that unites, invests in, and champions Asian Pacific leaders to power tomorrow for all.

  • Every May, the A100 honors the 100 most impactful Asian Pacific leaders in culture and society over the past year, as well as special honors for unique contributions.

šŸ“£ Campaign